Git Merge is a full-day conference offering technical content and user case studies, plus a day of workshops for Git users of all levels. I had the opportunity to lead the design for Git Merge conferences 2017 and 2018. It was an interesting challenge to reinvision the design in 2018 since doing it in 2017.
How do we evolve the Git Merge brand from last year? 2017 branding took a micro look into git branches. The git lines were zoomed in and the brand focused on the git paths and intersections.
This year I zoomed out and thought about the meaning of git lines. The lines and nodes represent milestones when building a project. So I created gridded git line squares that could be visually built and rearranged. Each square is made of many git lines in the same way that a project is also comprised of the different paths.
In some applications of the brand, grouping squares into tetris-like shapes also enhanced the idea of building. The different shapes also show how many very different projects can all be built with git as the foundation.
Git Merge 2018 took place in Barcelona at Convent Dels Àngels at the MACBA. This historical building was once a church and is now preserved and part of their museum of contemporary art.
I flew to Barcelona to meet with vendors, plan directional signage, lighting, and discuss any restrictions the venue had on branding the space.